UX Design

Design isn’t just how something looks - it's how it works. I write about product design, UI/UX decisions, systems thinking, and the small design details that quietly improve (or ruin) user experience.

Black Mirror: Designed to Distract

Black Mirror: Designed to Distract

When product design is too optimized for conversions, it stops being helpful and starts being manipulative. From Zepto's billing screen to sneaky free trials and dark patterns, users are catching on.

How to Become a UX Designer Without a Design Degree

How to Become a UX Designer Without a Design Degree

No design degree? No problem. Here’s a real path to break into UX, build proof-of-work, and stand out - without begging for certificates or bootcamp clout.

Cognitive Biases & Design Principles in Product Design

Cognitive Biases & Design Principles in Product Design

Design isn’t just about how things look. It’s about how people think. Every time you ship a screen, you’re also shipping a belief. Here are some little psychological hacks I keep reaching for when building products. Not because they’re clever. But because they work.

Balance by Design

Product Management

Balance by Design

Every product has invisible thresholds set points that quietly define what "normal" looks like. Miss them, and things break. PMs must learn to design with those baselines in mind, not against them.