Startups

I’ve lived through the chaos of building startups - from 0 to 70 million users, and now again with Hawk MarTech. These are the stories, strategies, frameworks, and brutal realities of building from scratch. Expect candid lessons, founder psychology, and observations from India’s startup trenches.

How My Mind Learned to Ship

Product Management

How My Mind Learned to Ship

I never set out to learn product. I just couldn’t ignore when something felt broken. From obsessing over icons to running full-funnel experiments at scale, this is how my mind learned to ship: not from frameworks, but from flow, instinct, and ownership.

Why Zudio Might Be the Best Thing to Happen to Zara in India

Why Zudio Might Be the Best Thing to Happen to Zara in India

Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.

Pulse Candy: A Disruptive Story

Pulse Candy: A Disruptive Story

How a ₹1 candy turned into a ₹750 crore obsession. Pulse nailed local flavor, sparked viral buzz, and rewrote FMCG playbooks without a single celeb ad.

What Startups Can Learn From the Fall of Nokia and BlackBerry

What Startups Can Learn From the Fall of Nokia and BlackBerry

BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.

How to Become a Product Manager

Product Management

How to Become a Product Manager

You don’t need a PM title to start thinking like one. This is a hands-on path to build product instincts, by noticing flows, fixing real problems, redesigning what’s broken, and learning to ship with judgment. No fluff, just habit and reps.

Tips from Working a Decade in Startups

Tips from Working a Decade in Startups

Ten years. Six startups. A few wins, a few messes, and a ton of learnings. If you're in this game, here's what I wish someone had told me early.

Running Lean and Building Faster

Product Management

Running Lean and Building Faster

Most startups don’t fail because they couldn’t build. They fail because they built too much, too early, and in the wrong direction. This is how I learned to stay lean, move fast, and build only what real user behavior actually justifies.