Research

This area is home to my deep-dive market research on companies, products. I explore strategy shifts, market timing, distribution failures, and product decisions that shaped the outcome. Think of it as post-mortems, but with curiosity, not cynicism.

Why Zudio Might Be the Best Thing to Happen to Zara in India

Why Zudio Might Be the Best Thing to Happen to Zara in India

Zudio is quietly building Zara's next generation of customers in India - one ₹299 t-shirt at a time. It's not just a budget brand. It's a smart funnel. Tata's playing both ends of the income spectrum, and winning.

Pulse Candy: A Disruptive Story

Pulse Candy: A Disruptive Story

How a ₹1 candy turned into a ₹750 crore obsession. Pulse nailed local flavor, sparked viral buzz, and rewrote FMCG playbooks without a single celeb ad.

What Startups Can Learn From the Fall of Nokia and BlackBerry

What Startups Can Learn From the Fall of Nokia and BlackBerry

BlackBerry once owned over 50% of the US smartphone market. Nokia ruled half the world's pockets. And yet, both fell hard and fast - not because of bad luck, but because of bad assumptions. They ignored early signals, clung to legacy systems, and bet on the wrong future.